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We help people take great photos and build profitable businesses that change lives. We’re high school sweethearts, former elementary school teachers and professional photographers. We're experts at making the complex feel simple and believe education is serious business, but learning should be fun.

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Dirt, Clouds and Shipping Hope

Dave Ramsey burst onto the stage to thunderous applause. His all black jeans, black shirt, and black sport coat popped against the lime green backdrop. His energy popped more. He ran out of the back hopping, jumping and fist-pumping. Like a prize-fighter at the beginning of a title weight bout. Wahoo! he screamed. Yeeeaaaah, baby! he followed. We were in the crowd of business owners and entrepreneurs at the conference who went absolutely wild. Like teenage girls at a Taylor Swift concert.

(Speaking of Taylor, here’s a really important business lesson we learned from her, and one of our favorite stories about a time when Jordan reeeaaaally messed up her lyrics.)

But back to Dave.

For the first time that day, in the overcrowded conference room, someone lived so large, and so loud, that he made the stage look so small. Having exhausted their hands, hoots, and hollers, all 3,000 attendees sat down. Dave Ramsey waited. Just a second. For the muffled sound of chairs to fade. To let silence fill the space. Then, he gave a rousing speech about business, life and faith. He shared his own failures, empathized with everyone else’s and encouraged all of us to press on; but, ultimately, he impressed on us the importance of having a larger purpose for our businesses. A higher calling. A world-changing goal.

His message left us inspired. And we hope it can impact you too.

For Dave Ramsey and his business’s purpose is helping people get out of debt and build wealth, so they can live and give like no one else. For us, it’s helping photographers take photos they’re proud of and build successful businesses, so they can change their life and make a positive impact on others’ lives, too.

The hard part about running a business, as another conference speaker, Gary Vaynerchuk, explained, is that as small business owners, we tend to live in two worlds: the clouds and the dirt. The clouds are the theories, the dreams, the lofty and grandiose ideas. The mission statements. The vision statements. The core values. The “Let’s change lives!” mantras.

The dirt, on the other hand, is the day-to-day. The less fun part. The behind-the-scenes that nobody sees, but the stuff that keeps the business running. It’s not social media-worthy or glamorous in any way.

At Dave Ramsey’s company, it’s the shipping room. As a New York Times best-selling author who’s sold millions of copies of his books, Dave has people assigned full-time (full-time!) to putting books in padded envelopes and mailing them all around the world. It’s not peaches or roses, for sure. It’s mundane. Routine. The same thing over… and over… and over again. It’s the dirt, if you will.

But Dave Ramsey doesn’t see it that way.

During his talk, he shared that one of his favorite things to do is to walk down to the shipping room. To see the padded envelopes being stuffed. To see the books being loaded onto mail trucks. He tells his employees on the ground floor, “You’re not just packaging books today. You’re shipping hope. Impacting a life. Forever changing a family tree.” In other words, even though it might feel like you’re just doing the day-to-day dirt work. You’re doing the stuff we talk about in the clouds.

That was a powerful — powerful — realization for us. Because even though there will always be daily tasks and assignments in our business (and life) that feel like they don’t matter or make a difference, they do. After all, small steps toward big dreams matter. Little pieces of a larger puzzle that move us toward a higher purpose, matter. After all, even though God created the clouds, but He made us from the dust. That’s how we know that some of the best things in life start right there. From the ground up.

Are there times in your business or life when you feel like you’re in the dirt?

–– Maybe you’re a photographer who’s so tired, bored and burned out from editing thousands of photos that you just can’t look at the computer screen any longer. But what if we told you that the image you’re working on right now is the last one your client will ever have with her dad?

–– Maybe you’re a wedding planner, accommodating what feels like the millionth request from a bride that hasn’t been the easiest to work with over the past year, and you’ve almost had it. But what if we told you that all of your hard work and planning and patience to time everything just right and place everyone in just the right spot, de-stressed everyone just enough so that a broken family can be in a picture together, so that bride can have one photo with her mom and dad for the first time in a decade.

–– Maybe you’re a florist, and it’s the end of your season, and you don’t want to look at another flower for a month. But what if we told you that the bouquet you’re assembling for that wedding will take the front row seat of a parent who died too soon?

Maybe you’re not an entrepreneur. Maybe you’re a mom. The CEO of your household. One of the hardest jobs in the world. And maybe you’re watching Paw Patrol for the hundredth time and reading The Pout Pout Fish for the fiftieth, and those bottles that need to be rinsed and that pile of laundry staring you in the face make you feel like you’re failing today.

You’re not. You’re doing the most important job in the entire world. Because you’re making investments in the dirt that will allow your child to soar to the clouds. So embrace the everyday. Enjoy the rote, mundane and routine. Because if you look close enough, it’s anything but. You’re not packing books. You’re shipping hope.

Dave Ramsey - Shipping Hope

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  1. Marina says:

    Wow! I really needed this today! Starting a business is such hard work. It’s so nice to come across encouraging posts like these, which remind you that all the little things do matter, especially if you are making a difference in someone’s life by doing them!
    You guys inspire me so much! I’ve been reading your blog posts and going through your pictures on Instagram and I just love that you don’t only take AMAZING pictures, but you also have so much positive energy and really do make a difference in people’s lives. May God keep blessing you guys and your business!

  2. Danielle says:

    This is beautiful!

  3. Danielle says:

    This is beautiful and so inspiring!

  4. Ericka says:

    I am beyond thankful for your efforts to keep your business growing! This blog is my go to everyday “college” course. That might sound silly but I have learned so from you guys! Im here in Orlando Fl implementing everything I learn from you both! I admire your faith, business, and personalities! Thank you for “shipping hope to the world” through your blog!

  5. Lorene Wilson says:

    This is a very good post and I certainly enjoyed reading it. I guess I knew it but have not thought that way for a while,

  6. judy says:

    God created the clouds, but He made us from the dust. Love that insight. Thanks for the uplift!!
    You two are incredible, like a big hug coming through my monitor…

  7. Anna says:

    Love this perspective! Just what I needed to hear when all I do lately it seems is edit, edit, and edit some more!

  8. Jenn S says:

    This was an incredible read! Thank you so much for posting. All of the above is so true for everything we do in life…even if it is just smiling at a stranger as we pass by. I just love your eternally positive approach to life, love, work & everything! Thank you Amy & Jordan for all you do =)

  9. Tanci says:

    This afternoon, I will take the first photo of a long ago blended family finally all together under one roof for Christmas. Thank you for reminding me how important these images are. They aren’t just setting up lights, moving heads, finding the angles. They are a reflection of the connections God has orchestrated throughout our lives. Ah…I love being in the clouds.

  10. Heather C says:

    This is why I love you two!!!! Not only is your photography incredible but your HEART is BEAUTIFUL!!! I am so thankful that God lead me to you. I am in module 3 of your course. I have been a stay at home mom the most of the last 19 years. Lots of dirt. The seeds I’ve down are reaping a harvest, but dirt can be so dirty! Thank you for casting this vision!

  11. Sandra Rampa says:

    Beautifully said. I cant wait to embark this journey. GOD Bless

  12. Jasmine Vandeventer says:

    I can’t say how thankful enough i am to have found you guys. It’s literally what I’ve been praying for; Christian, successful, business mentors for my budding photography business. I am hoping to afford your course very soon, we’re faithful tithers to our church and have been working off debt the dave ramsey way. We’re praying soon we will have freed up enough for me to purchase it. But we are so grateful to have your blog posts to glean golden information from until then. God bless you Amy and Jordan!

    • Amy & Jordan says:

      Hi, Jasmine! Aw!! You’re so sweet! You have no idea how much that means to us! Thank you so much! We’re so excited for you to join us in the course! We’re cheering for you!! Hugs! <3

  13. Brittany says:

    This is so beautifully written and and full of wisdom and hope. As a stay at home mom aspiring to begin a photography business this made me tear up. Of course, the Lord gives me my strength and purpose.. But to continue on my day thinking of myself as the “CEO” of my home working as hard as I can at the most import job I could undertake is very very encouraging and exciting. Thank you for your heart!!

  14. Natalie Thobe says:

    I Love this! We just did our debt free scream at the Dave Ramsey show last month! He’s a stellar guy in person, too!

  15. Samantha says:

    Since discovering your website only a week ago, I have chosen to take purposeful and intentional steps towards bettering myself both in my photography as well as in my knowledge of business. I am halfway through Dave Ramsey’s, Total Money Makeover, and I cannot wait to check out one of Jon Acuff’s books next. There is this new feeling of determination inside of me to master my photography so that I can better love and serve others. Thanking you for teaching me that that is what this is all about. God is using you both in incredible ways!

  16. Jnan says:

    This literally made me cry! I really needed this today!

  17. Brittany says:

    I really needed this today! I just came from church and we are learning about how god the wonderful counselor comes to us in different ways and this blog was what I needed to solidify my passion! From a mom and a Dave Ramsey follower thank you for sharing this!

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hey, we're amy & jordan!

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Title

"I always look forward to your emails! I get excited every time I get an email notification that says 'Amy & Jordan!' Even though we've never formally met, you guys have pretty much become the photography mentor I've never had!" 

- priscilla T. 

"I LOVEEE the Monday Minute and I look forward to it every week!"

- brianna c.

"The Monday Minute has seriously changed the way I look at my business! In the last year, my business has completely changed and evolved and I know that it's greatly due to my time 'spent' with the two of you!" 

- nicole B.

"Best year of my life! (Photography-wise!)" 

- naomi D. 

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