Make more money and upgrade your life
Make more money and upgrade your life
We've never met a photographer who started taking pictures because they love BUSINESS. The word "business" feels intimidating, boring and overwhelming to creatives like us. It's just not as fun or exciting as learning about lighting, composition or posing.
But do you know what IS fun and exciting?
Making real money doing what you love! This is the course we believe in the most, because these are the things that changed our life forever, and forever upgraded the lives of thousands of other photographers. And now, we want that for YOU, too! You just need a proven plan and the right people to show you how. We'd be honored to be those people for you.
-Amy and Jordan
Get ready to
Does this sound like you? Maybe you've thought...
01
How do I get clients to book me? I want to raise my prices (or start charging for the first time) and make more money for each session or wedding I shoot.
02
I want to turn this hobby into a business, but feel overwhelmed. I don't know where to start.
03
I'm busy. I need a proven plan so I don't waste time on things that won't work and actually make it fit in my life.
04
Do I need an LLC? How do I handle taxes? Do I need insurance? The business side of things kinda freaks me out.
05
What should I post on social media? What should my website look like? How do I attract ideal clients who VALUE what I do?
here's the thing...
We were full-time elementary school teachers with no business experience trying to turn a part-time dream into a full-time reality. We made A LOT of mistakes and grew a lot slower than we wanted, until we changed our entire approach to business.
We built a six-figure photography business that transformed our life.
Now, our mission is to help people just like you build a photography business (and life) you're proud of.
We've already empowered thousands of photographers with the tools they need to succeed in business, and we want to do that for you too.
We built a six-figure photography business that transformed our life.
Now, our mission is to help people just like you build a photography business (and life) you're proud of. We've already empowered thousands of photographers with the tools they need to succeed, and we want to do that for you too.
Make real money doing the thing you love with confidence
How does this sound?
Book your calendar full of paying clients who truly VALUE what you do
Raise your prices, attract your ideal clients and know how to turn inquiries into actual bookings
Have a business that improves your quality of life and makes a real difference
Stop being scared of taxes, insurance, LLCs and all that boring (but important!) "business stuff"
The AJ Business Course is your step-by-step roadmap for how to build and run a successful photography business that will make real money, upgrade your own life and make a real difference. If you're willing to put in the work, this stuff WORKS.
introducing...
“This course truly helped me change my life. ”
I never thought that I could ever call myself a full-time professional photographer. It just seemed like a pipe dream! I could barely get family and friends, who only ever saw me as a "girl with a camera" to let me take their photos. My day job was so draining I’d cry in my car after a long day of work, asking myself, “Is this it?" Now, we already have 25+ weddings booked for the next year alone AND I’ve almost TRIPLED MY INCOME! I feel alive again. Like I’m finally living my purpose! If you're thinking about enrolling in the business course...TAKE THE LEAP. Just do it! Invest in yourself and your future. I’m so happy I listened to my gut. It’s truly changed my life.
— nicole
- How to Attract Your Ideal Client
- Building a Brand Worth Investing In
- Structuring Your Website Strategically
- How to Design Your Website to Stand Out
- How to Choose Images For Your Portfolio
- Demonstrating Value and Building Trust
- How to Get People Buzzing About Your Business
- Feeling Comfortable in Conversations (An Introvert's Guide)
- How to Build Relationships with Venues, Planners & Vendors
- Getting Referrals From Other Photographers
- Client Relationship Mistakes Most Photographers Make
- How to Create Raving Fans and a Word of Mouth Army
- Why Blogging Still Matters & How to Get Started
- Our 3 Step Writing System: What to Say & How to Say It
- The Dos & Don'ts of Image Selection & Pairing
- Strategic Rules for Curating Your Photos
- Breaking Into the High End Market
- Blogging to Attract Your Ideal Client
- Why Blogging Still Matters
- How to Get Started
- Our 3 Step Writing System
- What to Say & How to Say It
- The Dos & Don'ts of Image Selection
- Strategic Rules for Curating Your Photos
- Breaking Into the High End Market
- Blogging to Attract Your Ideal Client
LET'S BREAK it DOWN
- The Dos & Don'ts of Posting
- Social Media Essentials
- How to Post Images, Captions & Videos that Connect
- How to Use Social Media to Book Real Business
- The Mistake Most Creatives Make
- The Missing Ingredient to Social Media Success
- The Dos & Don'ts of Posting
- Instagram & Facebook Essentials
- How to Post Images, Captions & Videos that Connect
- How to Use Social Media to Book Real Business
- The Mistake Most Creatives Make
- The Missing Ingredient to Social Media Success
- Business Accounts, Licenses & Sales Tax
- Protecting Yourself: Insurance & Contracts
- Bookkeeping & Accounting
- Paying Taxes & Yourself
- Tracking Expenses, Mileage & Write-Offs
- Legal Stuff for Peace of Mind
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Getting Legit: Business Accounts, Licenses & Sales Tax
Protecting Yourself: Insurance and Contracts
Bookkeeping & Accounting
Paying Taxes & Yourself
- Take the Stress Out of Pricing
- Our Pricing System Revealed
- How to Know When to Raise Your Prices
- How to Price Portrait Sessions & Weddings
- Travel Fees, Mini-Sessions, Elopements & More
- Handling Friends, Family, Discounts & Awkward Asks
- Our Systems for WOW-ing Every Client
- Our Complete Client Meeting From Start to Finish
- Client Gifts that Don't Break the Bank
- How to Deliver Images & Get People Sharing
- Getting Legit: Business Accounts, Licenses & Sales Tax
- Protecting Yourself: Insurance and Contracts
- Bookkeeping & Accounting
Paying Taxes & Yourself
- How to Make More Money Per Hour
- Protecting & Multiplying Your Time to Get Things Done
- Going Full Time: A Step-by-Step, Practical, How-To Guide
- Outsourcing, Time-Saving Hacks & Calendar Tricks
- Making a Living While Making a LIFE
Get instant, unlimited lifetime access to invaluable content to watch again and again.
Our beautiful course workbook helps you stay organized and on track by walking you step-by-step through all 92 lessons.
Join the most supportive community of photographers who are going through the course at the same time as you.
Went from 10K to 90K in ONE YEAR after completing the course
"Before the AJ Business Course, I was working a desk job at 70+ hours a week. I put into practice every single thing that you two suggested. And IT WORKED... I never would have dreamed that I would go from two $1,000 weddings to 24 weddings up to $3,000 worth! So incredibly blessed by the knowledge and heart you two share in this course. It was literally LIFE CHANGING!"
Sean and Kat DOUBLED their prices AND their number of bookings
Terri enrolled when she was pregnant, and was able to quit her 9-5 and stay home by the time she had her baby
DOUBLED their prices
and their number of bookings
"Life before the course honestly felt a little uncertain. We were barely making ends meet and craved something more. We were yearning for financial freedom and stability doing something we absolutely loved. Since investing in the AJ Business Course, it has been a complete 180. Even typing this, I’m getting chills because of how much has changed for us and our business. Everything in the course gave us a “mind blown” moment. We couldn’t wait to implement everything we learned. It has given us great confidence in running our business and has given us a vision for it."
"Right after I started the AJ Business Course, I found out I was pregnant with our first baby. I dreamed of staying home with him but couldn't afford to quit my 9-5 job. The course helped me to think differently and make small changes that had big impact! I implemented what I learned in the course, and by the time he was born, I was able to quit my day job and do photography full time! Now I get to stay home with my baby and do what I love!"
“This course made my business dreams come true! I made six figures, and I couldn't have done it without Kate!”
- SARAH
Justine and Wayne
Celisia
AJ Business Course Students Say...
Elizabeth
AJ Students Say...
Celisia S.
Elizabeth S.
Justine and Wayne
Why learn from
Amy and Jordan?
We get it. There are a lot of people who teach photographers how to do business. It's hard to know who you can trust to actually get you real results.
That’s what makes us different. With us as your teachers, you don’t have to wonder, because we are professional photographers AND professional educators who LIVED this stuff and have a proven track record of student success.
We've helped TENS OF THOUSANDS of photographers hit their goals, and we know we can do that for you too.
the aj difference
5,500+
Over 10
$1.5m
100k+
Straight From Our Students
word on the street
join the waitlist
Straight from Our Students
word on the street
According to a recent student survey, the average student TRIPLES their income and bookings within a year of completing the AJ Business Course. We all know there's no such thing as a magic pill or an easy button, but if you're willing to do the work, this stuff WORKS.
Don't take it from us
real students. real stories.
CHANGED LIVES
My entire business and life has changed completely! I am finally booking the type of clients I dreamed of! I have a 100% booking rate after using the AJ Consultation Method for weddings! I still have so much to learn but I am truly excited about where my business will be in another year! For the first time I am profoundly proud of my business and my client experience! Words cannot express how thankful I am for Amy & Jordan! When I started this journey to becoming a photographer I just needed something to keep me busy while I got myself back to healthy after cancer rocked my world and took me out of my corporate job. If it wasn't for A&J giving me the tools and the knowledge through all three of their courses, I'm certain my business wouldn't be anywhere near where it is now! They have given the freedom to create a life I love! I am able to stay home and raise my son, volunteer in my community and plug into my family in a way I was never able to before. I even have more time with my husband since I was able to convince him to be my second shooter! Once of my greatest joys is being able to look across a room and see the man I love there with me by my side supporting my dream. Amy & Jordan have given me my life back they gave me hope when I had none they have thought me to be successful in a new way and I will be forever grateful to them.
Lost Corporate Job. Beat Cancer.
5K to 45K in one year after the course.
Christina
"Wow, I feel like I got my life back! I went from working a full time job and having so little time with my sweet baby boy, to owning a thriving photography business that allows me to have as much time with my family as I want!
Exactly 1 year ago, I was shooting a wedding that I had booked for $500. 2 months from now, I’ll be shooting a wedding that I booked for $4200. I’ve raised my prices so quickly after these courses, and I’m so confident that I can deliver a product that’s worth it for my clients! I’ve booked weddings at my dream venues, destination weddings and engagement sessions, and gotten to work with some amazing vendors and couples.
And the best part about it all, is that I get to be with my family whenever I want. I’ve seen such a huge difference in my older son because of how much I get to be with him now, rather than always having to send him with a babysitter. Our quality time together has grown and our relationships have grown, it’s been truly amazing."
From $500 Weddings to $4,200 Weddings
Kayla
5x Income.
3x Weddings. 2x Portrait Sessions.
Kate
"I am on the way to creating the business of my dreams with no ceiling of how far I can go. I have tripled my wedding bookings, and doubled the amount of portrait sessions booked. I'm making FIVE times more than I did last year! The course has helped me forge new relationships with planners and other vendors, create an experience for my clients that they rave about, has helped me create a community of #kdyebrides, has given me more freedom to spend time with my kids, has helped me give back to the community through charitable shoots, has helped me surpass my teaching salary, and so much more. I can't thank Amy and Jordan enough!"
real students. real stories.
CHANGED LIVES
"Wow, I feel like I got my life back! I went from working a full time job and having so little time with my sweet baby boy, to owning a thriving photography business that allows me to have as much time with my family as I want!
Exactly 1 year ago, I was shooting a wedding that I had booked for $500. 2 months from now, I’ll be shooting a wedding that I booked for $4200. I’ve raised my prices so quickly after these courses, and I’m so confident that I can deliver a product that’s worth it for my clients! I’ve booked weddings at my dream venues, destination weddings and engagement sessions, and gotten to work with some amazing vendors and couples.
And the best part about it all, is that I get to be with my family whenever I want. I’ve seen such a huge difference in my older son because of how much I get to be with him now, rather than always having to send him with a babysitter. Our quality time together has grown and our relationships have grown, it’s been truly amazing."
Kayla
From $500 Weddings to
$4,200 Weddings
"I am on the way to creating the business of my dreams with no ceiling of how far I can go. I have tripled my wedding bookings, and doubled the amount of portrait sessions booked. I'm making FIVE times more than I did last year! The course has helped me forge new relationships with planners and other vendors, create an experience for my clients that they rave about, has helped me create a community of #kdyebrides, has given me more freedom to spend time with my kids, has helped me give back to the community through charitable shoots, has helped me surpass my teaching salary, and so much more. I can't thank Amy and Jordan enough!"
Kate
5X INCOME.
3X WEDDINGS. 2X PORTRAIT SESSIONS.
My entire business and life has changed completely! I am finally booking the type of clients I dreamed of! I have a 100% booking rate after using the AJ Consultation Method for weddings! I still have so much to learn but I am truly excited about where my business will be in another year! For the first time I am profoundly proud of my business and my client experience! Words cannot express how thankful I am for Amy & Jordan! When I started this journey to becoming a photographer I just needed something to keep me busy while I got myself back to healthy after cancer rocked my world and took me out of my corporate job. If it wasn't for A&J giving me the tools and the knowledge through all three of their courses, I'm certain my business wouldn't be anywhere near where it is now! They have given the freedom to create a life I love! I am able to stay home and raise my son, volunteer in my community and plug into my family in a way I was never able to before. I even have more time with my husband since I was able to convince him to be my second shooter! Once of my greatest joys is being able to look across a room and see the man I love there with me by my side supporting my dream. Amy & Jordan have given me my life back they gave me hope when I had none they have thought me to be successful in a new way and I will be forever grateful to them.
Christina
Lost Corporate Job. Beat Cancer.
5k to 45K in One Year After the Course.
How much is an empty shooting calendar costing you right now? How many times is a potential client visiting your website that doesn't connect? How much is it costing you every time you go into a client meeting or call without a solid plan and strategy for booking? How much could you be making if you knew how to use social media to actually book clients? How much is indecision and inefficiency costing you? How much is it already costing that you don't have a proven step-by-step plan for success?
How much has not enrolling already cost you?
serious question
It's probably costing you a lot.
according to a student survey, our average student triples their bookings & income a year after completing the course.
let us repeat that...
The average student TRIPLES their income & bookings within a year of completing the course.
The AJ Business Course is backed by our honest 100% money back guarantee. So there's ZERO RISK to you! If you purchase the course, watch all the lessons, complete the workbook and, in good faith, tell us you're not a better business owner as a result of the course, email us within 30 days of your purchase with your completed workbook and we'll refund your entire purchase.
join the waitlist
These photographers wondered if the course would really help them...
Here are just a few of the countless stories we receive regularly from people just like you who wondered if this course would actually help them make real money and upgrade their life. Here's what they have to say...
wondering if this can help you?
And the best part is that I am doing a job that I absolutely love and adore! What I would say to someone considering enrolling is DO NOT WAIT! Do it now! TAKE NOTES and follow every single piece of advice and direction given!
“This course turned a hobby I love into a business that I can rely on.“
It was the guidance and confidence I needed. You can be amazing at taking photos, but if you don't know how to run your business, you can't be successful. I love the advantage this course gave me. It made all the difference in the world. I wouldn't have known what I was looking for or where to even start if it weren't for A & J.
“My business is finally BOOMING and I'm no longer feeling burnt out.”
I trusted Amy and Jordan to show me the way, and they DID! Enrolling changed my CAREER completely. I have a whole step by step system now that supports my family. I'm so, so grateful. If you're on the fence, don't be. These people are AMAZING."
“I'm making over SIX FIGURES with photography and never thought that was possible!”
MORE STORIES LIKE THESE
Jill
Desiree
Layra
Layra
Jill
Desiree
straight from our students
Is it Really Worth It?
Is It Really Worth it?
straight from our students
join the waitlist
You're ready to make real money doing what you love
You're willing to work hard when somebody gives you the plan
You're looking for teachers who've been where you been and know exactly how to help
You want to raise your prices (or charge money for the first time) and increase bookings
You want to get new clients and turn them into solid bookings who bring you more clients
You're ready to work smarter to grow your business while still having a life you're proud of
“I was able to leave my full-time job... I felt alive again. I feel like I'm finally living my purpose! I can't believe I DID IT!”
“Amy & Jordan walk you through strategically using simple and easy marketing strategies like blogging that have been really helpful getting my business from having 0 Weddings in 2019 to 30+ Weddings in 2021.”
“I specialize in family and children's photography, and I saw a 300% growth in my business after completing and implementing the AJ Business Course!”
“My overall quality of life is better because of the business course and for that, I am so grateful.”
“If a mom of 3 with no photography or business background can grow a 6 figure business in 4 years? There's no reason you can't too!”
“I am making over six-figures in this business & I NEVER would have thought that could be possible!”
“Each of my couples are now getting the same great experience that they deserve and I am booking about 90% of the couples I do a video chat with!”
“Every year we've upped our prices and still had consistent bookings, even with Covid!”
“I have more time with family, I do work in the morning and if I’m not shooting a session, I have evenings off with the family!”
“I am consistently booking clients and feeling so confident in my processes! I increased my prices, and my bookings tripled within a year”