THE AJ PRICING GUIDE

First impressions are everything. The AJ Pricing Guide is an easy, beautiful, professional way to strategically send pricing to your clients so you can stop getting ghosted, and turn your inquiries into real dollars.  

GET IT NOW

GET IT NOW

Turn Inquiries Into Bookings

Instead of just replying back to an inquiry with your prices in an email or a one-page pricing sheet, what if you could build so much value and trust with The Pricing Guide that when they see your pricing, they also can't help but recognize the benefits, value and talent you bring to the table? How much would that stop you from getting skipped over and instead actually get booked with clients who are excited to say YES!

Make saying YES to YOU a "no-brainer"

LET THE GUIDE SELL FOR YOU

Have you ever had an inquiry hit your inbox and you feel yourself getting your hopes up as you send back pricing in an email or a one-page pricing sheet? Maybe you can relate to refreshing your inbox over and over waiting for them to get back to you? But in the end, you never hear anything back and miss the chance to book them. We want to help change that! With The Pricing Guide, you're going to build value and trust and show people exactly why you need to be their photographer. 

Getting ghosted over email?

stand out in your client's inbox

Are you leaving money on the table?

LET'S change that.

You have enough to worry about to be stressed about how you're going to respond to every inquiry that hits your box. Imagine being able to respond in seconds and feel confident every time you hit send. The Pricing Guide is so much more than just pricing information. It's packed with words that sell, build trust, make your sessions look more valuable and is designed to increase your bookings. 

Look professional, stop stressing and save time 

LEVEL UP

You work hard for every inquiry. Don't miss out on turning that inquiry into a real booking that makes real money. The more people you book, the more money you make. The more you shoot, the more clients you have to refer their friends and family your way. Use The Pricing Guide to stand out, build trust and value, and make booking you a no-brainer!

Get more bookings. Shoot more sessions. Make more money. 

turn DMS into dollars

I NEED THIS!

I NEED THIS!

Not just a guide.
It's a sales machine. 

Show people exactly why you're worth it. Let The Pricing Guide sell for you, so you can turn your inquiries into bookings and make more money every time an email hits your inbox. 

Not just a guide.
It's a sales machine.

more bookings. more money.

the aj PRICING guide

I'm SO IN!

I'm SO IN!

“I booked the very first inquiry I sent it to!!”

My experience using the Pricing Guide has been wonderful! I booked the very first inquiry after finishing the guide! I’ve had great feedback from everyone I’ve sent it to!

DEANDRE from texas

“The Pricing Guide is a lifesaver! The bookings are rolling in!”

This pricing guide was a lifesaver in the middle of my busiest fall season yet! I desperately needed to both raise my prices and create new packages that would better fit the needs of families. The guide that I'd been using for years was in Photoshop and was very time-consuming and complicated to customize. Getting your email about your Pricing Guide made my month!! I immediately purchased it and set about customizing it. The template is beautiful and it was so, so simple to make it my own. Within a day, I had a beautiful new guide and new packages that will better serve my family and others. I sent it out to three maternity session inquiries that day and the bookings rolled in! Not only did they all book a maternity session, but they booked a newborn session as well! This wouldn't have happened with my previous guide. Thank you SO much!!

AMANDA from KENTUCKY

“I LOVE the Pricing Guide! It changes the game! ”

I LOVE the Pricing Guide! Super detailed. I used to always say that if I could just get potential clients in front of my camera and show them the experience I know they'll instantly see my value. The one page pricing sheet I was using before just wasn't enough, no matter how pretty it looked. Giving clients a complete walk through of what to expect in my new Pricing Guide changes the game and shows them exactly what it feels like to be on the other end of my camera! I'm feeling uber confident going into this winter season about booking weddings for 2026! 

KAITLYNN from OHIO

“Customized it and booked a session the same day! Best investment ever!!!”

I customized The Pricing Guide the second I got it and booked a session the SAME DAY! I have used SO many times since purchasing now, and it has made my life 1000x easier! I have received SO MANY compliments on it, and it makes my heart so happy!

Riley from TEXAS

I'm SO IN!

I NEED THIS!

I NEED THIS!

Making money made easy

Every time the question, "Hey, what are your prices?" hits your inbox...

1. CLIENT ASKS FOR PRICING

 You'll be able to confidently hit "reply" in seconds with a PDF pricing guide that sells for you

2. YOU SEND BACK THIS GUIDE

They open the guide, see not just the price, but the VALUE of hiring you, say "Let's book it!" and you make money

3. THEy BOOK. YOU MAKE MONEY.

HERE'S HOW IT WORKS

How does this sound?

Feel confident when you hit "send" that they'll see exactly why you're worth it

02

Never stress about how to respond to "Hey, what are your prices?" again 

01

the AJ pricing guide will help you:

Look professional, build trust and make booking you a "no-brainer"

03

Turn the inquiries in your inbox into real bookings and do more of what you love 

04

Get booked more, shoot more sessions and make more money

05

GIMME GIMME!

GIMME GIMME!

The AJ Pricing Guide

the aj PRICING guide

The question is not how much it costs. It's how much is it costing you every time a client doesn't book? If you're looking for an amazing ROI, this guide will pay for itself the first time your client says YES, and continue bringing in bookings year after year. It's costing you money NOT to use it. 

The Guide That Makes You Money

THE INVESTMENT

17 PAGE CaNVA TEMPLATE designed to sell you

USE OUR WORDS & strategies to turn inquiries into bookings

fully customizable in canva

4 unique photo showcase options

options for 1 or 3 price models

VErsions for solo shooters & TEAMS

quickstart version to use today

build your value with every page

This one pays for itself. 

$199

$249

$249

Special deal!

Includes: Pages unique to wedding photography

All language specific to weddings

Emotional moments and words

Written specifically to brides

Showcase engagement sessions

Paint picture of wedding day experience

Highlight wedding albums

All strategically designed to book you more weddings

Add The Wedding Pricing Guide for a fraction of the cost. You're going to wonder how you ever lived without it.

It's your new sales machine.

the AJ wedding pricing guide

Wanna Book More Weddings?

special bundle opportunity

I NEED THIS!

I NEED THIS!

Bonus!

Quickstart Version 

Quickstart Version

SIMPLE 6-PAGE GUIDE PERFECT FOR BEGINNERS OR BUSY PROS

Are you a beginner with a small amount of images to showcase? Are you a busy pro who wants a quick win? Maybe you're still working on collecting reviews. No problem! As a bonus, we're including a quickstart version that you can customize in a matter of minutes with the assets and time you have and start sending to clients TODAY! Then later, you can customize the full guide! 

customize in minutes and send today

Get it ALL now

Get it ALL now

INCLUDED WITH EVERY PURCHASE

Show them why you're worth it

with the AJ pricing guide

We stand by the quality of every product we put out and are confident you're going to love it. Since this is a digital product and can’t be returned, by purchasing the guide, you acknowledge that you understand and agree that there are no refunds. Additionally, you understand that the guide is designed in Canva, which is a free, user-friendly design platform with an intuitive interface and many free tutorials. By purchasing this product, you acknowledge that you understand you'll be using Canva and recognize that no refunds will be processed for not knowing how to use it.

Are there refunds on this product?

Both! Whether you have three packages or one simple price, there are two different design layout options for you to choose to display your pricing in a beautiful way to fit your preferred pricing model. Every page is customizable so you can quickly tweak the details to fit your business. 

Is this for photographers that have three packages or one price?

Yes! Absolutely! The guide was designed with portrait photographers of all levels in mind, with multiple options based on how many photos you'd like to showcase and whether you offer three packages or one simple price. If you'd like to remove pages temporarily (or add some!) it's super easy to customize in Canva. You could even start with a simple 3 to 5 page guide, then customize more pages when you have more photos/clients to showcase. 

I'm still new at this and don't have client reviews yet. Can I still make a guide?

No! Canva is absolutely free. It's very user friendly software that makes it simple to customize your guide. You can drag and drop your photos directly into our design, swap in your logo and customize your brand colors to have a fully custom guide for your clients. 

What is Canva? Do I have to pay more to be able to customize my guide?

Frequently Asked Questions

This is a fully customizable Canva template that sells for you! Instead of being a one-page guide, this is a 16-page guide that builds value and trust as your clients see your pricing information so that you can be confident when you hit "reply" and turn the inquiries in your inbox into real bookings.

 You can use all of our words and layouts and quickly and easily add in your name, your specific pricing info, and your photos. Then you can export the project as a PDF to email or DM to your clients when they inquire about pricing, or even decide to print your guide. There are over 20 page options, but fully built out, most guides will be about 16 pages, or less if you choose. 

What exactly am I getting and how do I send it to my clients?

Yes! This is for ALL types of portrait photographers! Whether you're a senior, family, newborn, maternity, lifestyle, boudoir, real estate, branding, animal or any other type of photographer, you'll be able to customize this guide to fit your business! 

I'm a ______ photographer. Is this for me?

Both! It's designed for you to be able to quickly and easily email or DM to your clients digitally as soon as an inquiry hits your inbox, but you're more than welcome to print it as well. 

Is this guide digital or printable?

What's the difference between The Portrait Pricing Guide and The Wedding Pricing Guide?

The Wedding Portrait Guide has different pages dedicated to the unique selling points of a wedding photographer. Things like showcasing engagement sessions, albums, emotional moments and the value we bring to the entire day. The guide is written specifically to paint a picture for our bride of what it would be like to have us photograph her once-in-a-lifetime day and show the unique value we bring as photographers. We spent a lot of time carefully placing and pairing our own images, so that it'd be easier for you to see what types of images we chose and use similar ones of your own to replace ours with. A key benefit of purchasing the second guide will be all the TIME you save. The strategy is done for you. 

the aj PRICING guide

Click here to turn inquiries into bookings

Don't miss your chance to show people exactly why you're worth it. Let The Pricing Guide sell for you, so you can turn your inquiries into bookings and make more money every time an email hits your inbox. 

GET IT NOW

GET IT NOW

Click here to turn inquiries into bookings

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Best Value!

pricing guide BUNDLE

Grab Both & Save BIG

ONE GUIDE ONLY

$498

$236

portrait pricing guide

$249

$199

wedding pricing guide

$249

$199

choose the best option for you: