Get the exact words you need to take your sessions to the next level. Empower your clients to look and feel their best and make every session a portfolio builder. 

elevate your brand

The Engagement Session Style Guide

Not everyone values photography. If you want to raise your prices, you're going to have to be able to attract people who do. If your photos don't look expensive, how can you expect people to invest top dollar? One of the fastest, easiest ways to make your photos look more expensive is to photograph well-dressed people. When clients show up to sessions in outfits that don't connect with that vision, the session can't be a portfolio builder (no matter how well you shoot it.) We believe each session should move your business forward, not back.

Don't Get Stuck Charging Low Prices

charge your worth

photo by style guide user: REFUGE PHOTOGRAPHY

It's not easy to educate your clients in a way that is professional, respectful and still full of personality. You know your clients need clear, thoughtful education to give them guidance and direction so they can look their best, but you don't have the time to create something from scratch. It took us years of experience to develop a proven system for empowering our clients to look and feel their best at every single session -- and now all of our secrets and strategies can be yours. 

Writing Well Is Hard & Time-Consuming

you're already busy

photo by style guide user: demi mabry

Maybe you’ve already tried sending your clients a Pinterest board of outfit inspiration, only to feel underwhelmed with their outfit choices when they arrive to their session. Most people can recognize when something looks good on a Pinterest board, but have a much harder time actually translating and applying the look to themselves.

Pinterest Boards Aren't Working

give them more than inspiration

photo by style guide user: jenna lindsey

There's nothing wrong with shorts and t-shirts! We wear them and love them! But when it comes to professional photos, it just don't look high end, and they're not the most flattering. There's a reason Vogue and GQ don't feature those looks. They don't appeal to high-end buyers. And you want to appeal to high-end clients who see the value in what you do and are ready to invest top dollar in your work.

No More Shorts
Jeans & T-Shirts

elevate your brand

photo by style guide user: Kayla Denae

Here's Why You Need a Style Guide


Make every session
a portfolio builder

scroll on if you're ready to love every session

Elevate your brand and give your clients an experience they'll rave about. The Engagement Session Style Guide is a game changer for photography businesses around the globe. Ready to get excited about every session?


the aj engagement session style guide

Make every session a portfolio builder.


I almost jumped up and down the first time I stepped out of my car and saw my couple all dressed up! Before I used the style guide, I had ideas in my mind of images I wanted to achieve, but was never able to reproduce them. With the style guide, I have a COHESIVE STYLE and portfolio.  I am finally getting to a place where I can cater to a more "HIGH END" market because I have a portfolio to show! My clients TRUST me more and follow my tips and what I tell them. I was able to RAISE MY PRICES THREE TIMES! The style guide CHANGED EVERYTHING! My clients show up more confident, I show up more confident and that translates in better IMAGES and EXPERIENCE. 

— Julianna

"The style guide changed everything!"

photo by style guide users: Refuge Photography

photo by style guide user: Kayla DENAE

photo by style guide user: demi mabry

Get better dressed clients. They'll love the way they look (and you will too)

How does this sound?

Make a professional first impression, look organized and prepare your clients



the engagement style guide will help you:

Attract ideal clients who value what you do and charge more for your work


Give your clients the perfect gift and create raving fans who love to refer you


Get excited for every session again and
make each shoot a portfolio builder


Get it now

This product is designed to start working right away, even if you don't have many images in your portfolio yet. All you need to do is send the text only version to your clients via email to start seeing results. Many photographers have been sending the text only version for years and LOVE the results. 

Not enough images to fill your own guide yet? No prob!

as your clients start following the text instructions you send, you'll begin collecting your own images to fill your own visual guide!

are you wondering...

photo by style guide users: Refuge Photography

How to Start

Your guide comes with a text-only version, so you can start emailing it to your clients TODAY. 

1. download the text

Change a few quick things, like your name and city, then copy and paste it into an email to your client. 

2. quickly personalize

The work is done for you! Email to clients and get ready for them to come well-styled to your session!

3. copy, paste, send

I was SHOCKED. I sent *just* the text in an email a few days before the session. I couldn't believe how good my clients looked!"


says it worked right away

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"


Made six figures:


real results

Make every session a portfolio builder

with the engagement session style guide 

photo by style guide users: Katelyn Cantu

9,800 + words





The Engagement Session Style Guide 
+ The Portrait Session Style Guide

Best Value!


4,900 + WORDS




The Engagement Session Style Guide

The Investment


copy & Paste Text



What's Inside?

Your clients will feel like they're reading a magazine made just for them. Clean, pretty, organized and easy-to-digest.

We've done the hard work for you. Just easily swap your beautiful images into the drag and drop Canva layout and enjoy! 

Get access to the proven text to empower your clients, and start using our words in emails right away. All you need to do is quickly personalize, copy and paste!

professional language



The print-friendly layout and specific printing instructions makes it easy to get these in your client's hands. Fast. 

To make customization quick and easy, we include step-by-step video tutorials and an instruction manual, so even if you've never used Canva before, you'll be set!

This text is written to be warm, easy to understand and professional. Remove the guesswork and use the words that get real results at your sessions. 


Easily customize To your brand colors

Cold weather? no prob!

Quick, easy ways to customize the guide

Quick, easy ways to customize
the guide

5 bonus cover options

The power of the Style Guide! I almost jumped up and down when I stepped out of my car and saw my couple all dressed up!! Can't thank you enough!


says it worked right away

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"


Made six figures:


real results

get it now

word on the street

Straight From Photographers

Keep up the awesome work! Sending you a virtual high five!

'Thank you, Elisabeth, for being so thoughtful through this whole process! I read the style guide cover to cover, then gave it to my mom to read cover to cover too! It's such a great resource for us! I am just so thankful for the thought you put into this process for all of your clients! You are great and I can't wait to take photos with you!'

I just wanted to send you a quick note to let you know how amazing the style guide has been for me! It's better than I could’ve ever expected! It's helping my sessions, but it's also changing the way my clients trust me! I just got this email from a client and it's all thanks to YOU! Here's what she said...

"It's changing the way clients trust me"

gaining client trust from the start


Oh my goodness, the Style Guide? Just do yourself a favor and buy it! You won't regret it! My clients are LOVING it; They feel informed and at ease having all the info they need. I too, feel at ease because my clients are prepared and feeling super confident. I now am attracting my ideal clients and creating lifelong friendships with clients that are a true fit.

"My clients are LOVING it!"

is attracting ideal clients


I don’t even realize I do this, but when I see engagement photos with people in jeans & t-shirt (while it’s cute!) it’s less high-end feeling and people NOTICE! When your clients wear suits and long dresses it does this magical thing where you *look* like a high-end photographer. And when people THINK you are high-end, you get to *be* high-end. Shoot for the job you want, not the job you have! You get an all text version you can send via email (what I’m still doing). Sooooo worth it! It really helped me begin to educate my clients and take charge and feel confident about what I was telling them.


immediately starting looking high end


Yes, It Really Works


Congrats! We designed the style guide within MagCloud's print specifications and included a link in your manual on how to print them. Can't wait to see it! 

I'm done! Where do I print it?

We spent years developing text that is warm, easy to understand and professional. We have versions already written for both solo shooters and teams of shooters that are included with your purchase, so you can pick "I" or "we" based on your business needs and the work is already done for you! 

How is the guide worded?

Sure thing! When we released the Engagement Session Style Guide (ESSG), photographers flooded our inbox asking us to create a Portrait Session Style Guide (PSSG) for them. So we did! Like a car company, we built PSSG on the same base as ESSG, so you'll notice that the words and design layout are very similar, but there are three key differences: 1. There are a few pages and paragraphs in each guide that don't appear in the other because they're unique. For example, how a man should dress on a family session is different than how we'd advise him to dress on an engagement session. A family is going to coordinate differently than a couple. So those pages and a few others are different based on their audience. 2. A lot of photographers we've met don't like writing. It's not their gift. So another difference between PSSG and ESSG is the audience each guide is written to. Instead of you needing to read through 3,000+ words again and change all the language for a specific audience yourself, we've saved you time by doing it for you! ESSG is written to the newly engaged bride, while PSSG is written for families (although it still speaks to expecting mothers, and could work for seniors too with some additional tweaking). 3. We know that not everyone has the easiest time deciding where to place their images in the guide. So, we spent a lot of time carefully placing and pairing our own images in PSSG so that it'd be easier for you to see what types of images we chose and use similar ones of your own to replace ours with. The main thing purchasing the second guide will save you is TIME. 

You have a Portrait Session Style Guide, too. Can you explain the difference? 

If you use the style guide, we guarantee it'll work. Or your money back. If you build your guide, start giving it to your clients as a booking gift and they don’t love it and start dressing better than your clients did before, we’ll refund every penny of your purchase within 30 days of purchase. Just send us a PDF of your completed guide, a picture of your printed version and some before and afters of your clients. Since this is a digital product and can’t be returned, by purchasing it, you acknowledge that you understand and agree that there are no refunds for other reasons. Additionally, the style guide is designed in Canva. By purchasing this product, you acknowledge that you understand the software requirements and recognize that no refunds will be processed because you don't know how to use it.

Can you explain how your 30-day money back guarantee works?

Our photos are included in low-resolution to serve only as a helpful visual guide when you're dragging and dropping your own photos and replacing ours for yours, but they're not fit for print, so we ask that you don't use them. The style guide is meant to showcase YOUR beautiful work, not ours. This is your chance to show off and get your clients excited to work with you. 

Can I use your photos instead of mine? 

Yes! Absolutely! Hundreds of photographers have been successful and gotten amazing results before they ever opened Canva -- and you can, too! Here's how: Since we provide all 3,500 words in the Canva template in Word and Pages formats, too, you can start using just the text-only version right away by copying and pasting it into an email to your upcoming clients. Photographers, like Lauren (above), have been BLOWN AWAY at what a difference just sending the text makes! Then, once you have new portfolio images that you love -- because your clients are coming to sessions dressed better than ever -- you can then work in Canva to customize your visual magazine. 

I don't have enough images to fill a guide. Is this still for me?

No! Canva is absolutely free. It's very user friendly software that makes it simple to customize your guide. You can drag and drop your photos directly into our design, swap in your logo and customize your brand colors to have a fully custom magazine for your clients. 

What is Canva? Do I have to pay to use that for my magazine layout?

Frequently Asked Questions

I need this guide!

photo by style guide users: jenna lindsey

photo by style guide users: Jenna Lindsey

photo by style guide user: SAMANTHA WEBBER